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Street Runway

Street Runway is designed as a cultural event held in Yerba Buena Center for the Arts. It is about Japanese Street Fashion, which includes the four fashion styles: Gyaru, Mori, Lolita and Kogal.

The deliverables are light box posters, pole banner, bart ad, banner outside YBCA 3rd St Wall and the Guerilla Campaign with the Picakura. Picakura is the sticker photo of the Japanese Photo Booth, with this one the audience can choose their preferred style among the four and dressed up with that style in the photo.